Some people are busy. Some people like convenience. Whatever the reason, you may be interested to know that grocery delivery service has started in Madison via Peapod. You can go on the website, setup an account, and schedule delivery of the groceries that you order. Delivery costs $6.95 for orders over $100. The minimum order is $50 worth of groceries. Right now they’re running a special where you get $15 of free groceries on your first order and free delivery for all orders within 60 days of signing up.

Back in the Web 1.0 days, grocery delivery did exist. Webvan, for example, was founded in 1999 and went bankrupt in 2001. But perhaps business fundamentals have returned. At any rate, it looks like Peapod is making a go of it. Peapod operates in Chicago, Milwaukee and Madison. Peapod by Stop&Shop has Connecticut, Massachusetts, Rhode Island, New York and New Jersey, And Peapod by Giant is in Washington, DC, Maryland and Virginia.

So the reasons not to eat are getting shorter. Why grocery shop when you can surf the web? No word yet on the quality of the produce, which is key. At any rate, home grocery delivery is back and here to stay.