Behind the Scenes at Madison Bikes
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Behind the Scenes: Madison Bikes

BEHIND THE SCENES: Developing Madison Bikes’ online marketing strategy. Whenever possible, Madison Bikes utilizes marketing resources available to non-profits for free.

We’re optimizing our keywords, checking the click-through rates, and tweaking the geofence — all to get the word out about bicycle advocacy in Madison. It’s online marketing at its best.

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